Get a demo Do I subscribe? News sign-up
Print

FIVE BIDDERS SIGN CONFIDENTIALITY AGREEMENTS IN KEEBLER AUCTION

News, 31 August 2000


Keebler Foods Company, up for grabs since it was put into play last month by controlling shareholder Flowers Industries, has attracted at least a quintet of suitors.

Five companies - Kellogg, Danone of France, Campbell Soup, Quaker Oats and H J Heinz - have signed confidentiality agreements; informed onlookers also believe that the world's largest food company Nestlé may emerge as a bidder. None of the quinted would comment on their interest in Keebler - America’s second largest cookie manufacturer after Nabisco.

Analysts believe that the auction could realise as much as $4.5 billion.

News source: Wall Street Journal