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FCB Feels Chill of Sega Cutbacks

News, 21 February 2001


Preserving the traditional inscrutability of its fatherland, Japanese electronic gamester Sega of America revealed yesterday that it will “substantially reduce” its estimated $120 million advertising account – while refusing to comment on the “current or future relationship” with its agency of record, FCB Worldwide, San Francisco.

FCB was equally uncommunicative.

News source: Advertising Age - Daily Deadline