Greenpeace must stop using a doctored Esso logo in its publicity material, after a court granted the oil giant’s parent ExxonMobil an injunction against the environmental campaign group.
Exxon claimed the Stop E$$o campaign’s version of the logo (involving dollar signs instead of the letter ‘s’) damaged its reputation, adding that the altered image resembled the symbol of the Nazi SS.
Greenpeace is one of several members of Stop E$$o, which accuses the oil group of lobbying the Bush administration to pull out of the Kyoto Protocol on climate change.
Filed last month at a Paris court, Exxon’s suit wanted Greenpeace to pay €80,000 ($79,206; £51,175) a day in damages if the logo was not removed from the campaign’s website.
“We find it ironic,” observed Greenpeace, “that the richest corporation in the world can’t recognise the dollar sign and confuses it with a Nazi symbol. In the meantime, we're delighted Esso has finally admitted that our campaign is having an effect.”
Data sourced from: BrandRepublic (UK); additional content by WARC staff