LONDON: Admap, Warc's flagship magazine dedicated to strategic thinking in brand communications, has announced that three more top practitioners will join the judging panel for the Admap Prize 2014, which offers a $5,000 cash prize to the best essay.

Sponsored by Kantar, the global insights division of WPP, this year's free-to-enter competition asks entrants to discuss "how brands are built in the digital age" and the deadline for those wishing to take part has been extended to Sunday, February 16, 2014 (24.00 GMT).

In addition to the cash prize, the Gold, Silver, Bronze and Commended essays will be published in a special edition of Admap and on

The distinguished panel of judges will now also include Julie Kollman, the global head of insights at international brewer SABMiller, and Lois Jacobs, the CEO of Landor, the WPP-owned global branding and design consultancy.

The third new judge is Toronto-based Sarah Ivey, the global chief strategy officer at Initiative, the communications network owned by Interpublic Group, who has developed expertise on the synergies between TV and social media.

They will join Marc Mathieu, senior vp of marketing at Unilever; Colin Mitchell, the worldwide head of planning at Ogilvy & Mather; Guy Murphy, JWT's worldwide planning director; and Gareth Kay, the former chief strategy officer at Goodby, Silverstein and Partners, the ad agency based in San Francisco.

Admap editor Colin Grimshaw said this year's topic should have wide appeal and expects to receive a range of different approaches that reflect the different ways in which brands are built today, using old and new communications channels and in varying combinations.

Essay entrants might also consider how brand-building differs in different sectors, whether digital and social media can build brands, or the role of consumer experience and advocacy, as well as traditional advertising.

Full entry details are available on the Admap Prize website.

Data sourced from Warc