A multinational lottery game could be launched in Europe within two years under plans by British and French operators.

Camelot, the group running the UK lottery, has been in talks with a number of its European counterparts, and hopes to bring them into the new cross-border game once it has been launched.

“We're encouraged by the progress we've made in discussions with [Britain’s] National Lottery Commission on a lottery game which would be played across several European nations,” the group said.

“We are optimistic we can overcome the obstacles that still remain and bring the game to market sometime in 2004, subject to the usual regulatory approvals.”

Camelot is keen to introduce new offerings as sales of its flagship Lotto game fall. The main lure of a cross-border operation is a broader base of players, hence a larger jackpot – possibly as much as £50 million ($78m; €80m) when it is launched.

After setting up the game in Britain and France, the operators will open it to other markets in Europe, including those not within the European Union.

Data sourced from: Financial Times; additional content by WARC staff