Europeans flocked to e-tail sites in record numbers over Christmas, with almost 33 million buying online according to Jupiter MMXI.

Of the countries surveyed (Britain, France, Germany, Sweden, Denmark, Spain, Italy, Switzerland, and Norway), most registered jumps of over 40% in numbers of unique visitors to retail sites– a rate Jupiter believes is faster than the growth of Europe’s web population as a whole. E-commerce is especially popular in Germany and the UK, whose surfers were the heaviest users of retail websites.

"Online retailers experienced a real growth in the usage of the sites in the run up to Christmas, which shows just how Europeans have come to accept the internet as part of their lives," commented Jupiter, which estimated the value of festive e-tail at E2.9 billion, up 71% year-on-year.

E-tailer Amazon remained a major player across Europe, with its British, French and German operations reaching over 10% of the internet populations of their respective countries. France is the only surveyed nation to have three dotcoms claiming over 10% each – alongside are and

In Britain, clicks-and-mortar players such as,,, and proved popular, while also made it into the top ten e-tailers.

The survey also found that the use of virtual cards is increasing, with doing well across the continent.

News source: Daily Research News Online