Havas-owned network Euro RSCG Worldwide has purchased a majority holding in San Francisco agency Black Rocket. The new entity will be renamed Black Rocket Euro RSCG.
Clients of Black Rocket – whose billings stand at around $100 million – include Yahoo!, Condé Nast and MTV International. The agency was responsible for the successful 1996 ‘Do you Yahoo!?’ campaign, but has had difficulty keeping up with the portal’s global expansion.
News source: Advertising Age - Daily Deadline