PARIS: Maurice Lévy, chairman/ceo of Publicis Groupe, today launched Publicis Modem - a new global digital advertising network headquartered in San Francisco with offices in Canada, Europe, the Middle East, Asia, Latin America and Australia.
The new entity has been created by aligning Publicis' recently acquired digital and direct agency Digitas [WARC News: 21-Dec-06] with Publicis Dialog , its extant specialist in the interactive, CRM, and promotions sectors.
With a combined worldwide staff of over 200, both Modem and Dialog now come under the baton of former Modem Media president Martin Reidy.
As ceo of both operations, he reports direct to Publicis coo Richard Pinder and will also sit on the parent group's worldwide executive committee. Former Publicis Dialog ceo Colin Hearn has departed for pastures new.
And to the sound of massed trumpets, Publicis executive chairman Olivier Fleurot delivered the ritual rah-rah.
"This move will help us to create more innovative solutions for our clients. The demand for online services is growing rapidly . . . we are very happy to welcome our Modem Media colleagues into the Publicis family."
The group today also reported a 6.5% increase in first-quarter revenue to $1.5 billion (€1.11bn; £754.6m), a year-on-year improvement of almost 12% at constant exchange rates.
Chairman/ceo Maurice Lévy seemingly felt he had some explaining to do: "The first half of 2006 took into account the revenue of accounts lost at the end of 2005 and beginning of 2006, thus reducing the relevance of comparisons with this period," he said.
"This explains Q1 organic growth at close to 3%, a figure which does not truly reflect the dynamism of our operations, or the organic growth we expect for the year as a whole."
Data sourced from multiple origins; additional content by WARC staff