LONDON/WASHINGTON: As the delivery of Warcmail was affected by technical difficulties yesterday, we are repeating our story about the 2010 Warc Prize for Ideas and Evidence.
Officially launched on Monday, the Warc Prize is a global search to identify innovations in effective integrated communications.
It offers a $10,000 (€7,381; £6,522) cash prize to the author(s) of the best case study uploaded to www.warc.com/prize.
Alex Bogusky, chief creative insurgent of MDC Partners and founding partner of Crispin Porter + Bogusky, will chair the Prize judging panel of senior executives from agencies and major advertisers.
"The Warc Prize is an unconventional award for people unafraid to challenge conventional thinking. I am looking forward to seeing the entries it generates," said Bogusky.
More specifically, the prize intends to show how a new generation of practitioners are employing emerging platforms like social media, branded content and mobile in successful multichannel campaigns.
Submissions are free and can cover campaigns run in any market, industry sector or discipline, and with any budget, between May 2008 and May 2010.
On www.warc.com/prize, entrants will find an explanation of the Prize rules and judging criteria, and a free analysis of what makes for an award-winning paper.
As part of the competition, there will be a published shortlist of selected entries. The deadline for entries is May 11, 2010. Judging takes place in June, with the winner announced in July.
Rufus Olins, chief executive of Warc, said "at a time of dramatic changes in the communications landscape, Warc is providing an international platform for breakthrough talent and ideas."
"All entries that meet the criteria will appear on our website and be viewed in more than 100 countries round the world."
Data sourced from Warc