Britain's Electoral Commission is asking the ad sector to take part in a review of political advertising.

The body has issued a consultation paper on non-broadcast political campaigns and is asking for industry input. It is seeking comment on whether a code governing the content of such advertising is needed and whether it would be workable.

Agencies and political parties have struggled to agree guidelines ever since a government committee recommended in 1998 that a code be drawn up. Last year, the Commission decided to investigate the matter itself [WAMN: 07-Oct-02].

"Political advertising campaigns can generate considerable controversy," commented commissioner Glyn Mathias. "We are keen to receive comments from as wide a range of people as possible during this consultation, particularly advertising and communications practitioners, political parties, the media and electors."

Data sourced from: BrandRepublic (UK); additional content by WARC staff