CANNES: A total of 142 entries have been received for the Cannes Creative Effectiveness Lions, a new award for the Cannes Lions International Festival of Creativity, supported by Warc.

Warc is to publish the submissions and winners from the Creative Effectiveness Lions, which seek to recognise big ideas that have delivered a measurable return on investment for brand owners.

Only campaigns shortlisted for, or picking up, a Lion at the Cannes Lions 2010 were eligible to take part in the category, winners of which will be announced at the Cannes Lions International Festival of Creativity in late June.

Of the 142 entries, 27 were drawn from the US, and 17 originated in the UK. Another nine were based on programmes run in Germany, while Australia was just behind on eight.

Brazil and India led the emerging markets, on seven submissions apiece, compared with four provided by South Africa and three contenders from China.

The other countries represented include Argentina, France, Japan, Mexico, Spain and Thailand.

More information about the Creative Effectiveness Lions is available here.

Warc congratulates David Templeman, director of Mediacom's culture and insights division in Australia, on winning an iPad 2 after taking part in a recent Warc user survey.

Data sourced from Warc