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EarthLink Reviews $50m Creative and Media Biz

News, 08 January 2002


Internet service provider EarthLink is reviewing its creative and media duties as part of a repositioning of its brand, the company confirmed Monday. Billings are said to be $40–$50 million.

Both parts of the account are currently in the hands of 18-month incumbent TBWA/Chiat/Day in Playa del Rey, California, which will be one of ten shops asked to participate, according to EarthLink’s executive vp–marketing Karen Gough.

A decision is expected by the start of March.

News source: New York Times