Eurostar is eyeing a number of direct marketing shops with pan-European resources to handle its below-the-line account across the continent. A shortlist of six will slug it out for the prize, value unstated.
The account brief includes an assessment of the train operator’s extant frequent-traveller loyalty scheme as well as a relationship marketing programme. Track record in Eurostar’s three key markets – France, Belgium and the UK – is said to be critical.
The successful agency will work alongside Rainey Kelly Campbell Roalfe/Y&R, Eurostar’s above-the-line incumbent.
News Source: CampaignLive (UK)