The adoption was warmly welcomed by FEDMA (the European Federation for direct and interactive marketing) which believes it will encourage companies, especially smaller-to-medium enterprises, to invest resources in e-commerce without suffering from legal uncertainties.
Enthused FEDMA director general Alastair Tempest: "The final adoption of this Directive is the result of major industry lobbying efforts. [It] is indicative of the high priority accorded by member states to the promotion of E-marketing … and will have far reaching positive implications for the growth of e-commerce in Europe".
Added Tempest: "FEDMA is regularly contacted by companies ready to invest in online media but facing major legal uncertainties in Europe. This quick adoption will constitute a good stimulus for the development of online services in Europe."
FEDMA press release [issued 20.00 GMT, 4-May-00]