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EUROPE ADOPTS US VOLUNTARY CODE FOR ONLINE ADS

News, 22 June 2000


European delegates at this week’s Jupiter Global Online Advertising Forum in Cannes – a sideshow of the IAAA Convention – agreed to adopt American online advertising guidlines issued by US online advertising trade body FAST (Future of Advertising Stake Holders, for fans of labored acronyms).

FAST Europe agreed voluntary standards in three key advertising areas: ad models, audience measurement and ad targeting - all intended to aid and accelerate the online advertising industry in Europe.

The new body’s aims and objectives were endorsed by the World Federation of Advertisers plus a number of big client names including Amazon, Fiat, IBazar Group, IBM, Intel, Kraft Foods, Procter & Gamble and Unilever. Like support also came from agencies including AnswerThink, DDB Worldwide, Euro RSCG, Grey Worldwide, J. Walter Thompson., Leo Burnett and Saatchi & Saatchi.

News source: Advertising Age - Interactive Daily