A Dutch edition of best-selling British lad-mag FHM is to be launched next month, announced publisher EMAP International yesterday. Emap’s partner in the venture is Netherlands’ second largest publisher of consumer magazines, De Telegraaf Tijdschriften Groep.

Edited by Jan Heemskerk, the Dutch version will peddle the same successful mélange of sex ‘n’ lifestyle that has propelled the magazine to the UK’s number one slot in the men’s sector. It will hit Dutch news-stands on September 21.

Emap, which has extensive radio interests in the UK, plus magazine businesses elsewhere in Europe and the US, hopes FHM, Netherlands, will attain a monthly sale of 50,000. Says EMAP International managing director Chris Llewellyn: “The Dutch magazine market is the eighth largest in the world, and in terms of advertising revenues is projected to be one of the fastest growing in the next two years.”

Emap has also announced a German version of FHM, to be launched in October.

News Source: CampaignLive (UK)