Eighteen advertising agencies have been shortlisted for the IPA Advertising Effectiveness Awards 2000. Whittled down from a total of 55 entries [WAMN: 18-Sep-00], the shortlist comprises thirty-three different brand campaigns.

This year's Awards will feature for the first time a discrete category of case histories from markets outside the UK. The winners will be announced in November.

Battling it out for the prestigious accolades are (agency names in brackets):

1001 Mousse (BDH TBWA)

Archers-Court (Burkitt & Co)

Bluewater (Banks Hoggins O'Shea)

Chicken Tonight Sizzle & Stir (J Walter Thompson)

Confetti.co.uk (Mustoe Merriman Herring Levy)

Co-op Partners (BDDH)

Crown Paints (BDH TBWA)

Dairylea (J Walter Thompson)

Domestic Abuse (Barkers)

easyJet (i-level)

Felix (BMP DDB)

Freschetta (BDH TBWA)

FT.com (Delaney Lund Knox Warren)

Glenmorangie (1576)

Kellogg's Coco Pops (Leo Burnett)

Kellogg's Nutri-Grain (Leo Burnett)

Lurpak (BMP DDB)

Money eXtra (BMP DDB)

Myk Menthol (Schjelderup-Lund Bendixen Norway)

No More Nails (BDH TBWA)

NSPCC (Saatchi & Saatchi)

Orange Just Talk (WCRS)


Pampers SA (Saatchi & Saatchi South Africa)

Persil (J Walter Thompson)

Reading & Literacy (D'Arcy)

Rear Seatbelts (AMV BBDO)

Scoot.com (BMP DDB)

Solvite (BDH TBWA)

Stella Artois (Lowe Lintas)

Surf (Lowe Lintas)

Terry's Chocolate Orange (BMP DDB)

Tesco (Lowe Lintas)

The Awards are sponsored by the Financial Times in association with World Advertising Resource Center and others.

News source: IPA website (www.ipa.com)