AMSTERDAM: Consumer confidence is declining rapidly in the Netherlands, where shopper perceptions of their personal financial situation have reached the lowest level on record.

According to a survey by CBS, the statistics body, the overall index of popular sentiment stood at –37 in November, based on subtracting the number of negative from positive responses.

This figure had decreased by five points on both a monthly and annual basis, and also constituted the worst return since June 2012.

Upon assessing their financial circumstances for the next year, the reading was –32 points in the latest research round, down by 12 points when compared with October.

Moreover, this total was the worst performance registered on this metric to date, indicating the scale of pessimism in the country.

In keeping with such a trend, the rating for the willingness to buy came in at –25 points, off by one point from October, and by 12 points year on year.

Data sourced from CBS; additional content by Warc staff