Interpublic-owned DraftWorldwide, the world’s fourth largest marketing services network, has merged its two Canadian offices.
DraftWorldwide Canada, a direct and integrated marketing specialist, and Fuel Advertising, a retail, digital and promotional shop acquired by the network last year, will be united under the banner DraftWorldwide. The duo have been cooperating for several months on the Compaq Canada account.
Heading the Toronto-headquartered entity is president Richard Fisher, who moves from the same post at Fuel, and Norm Lehman, who takes up the role of general manager of integrated services from the presidency of DraftWorldwide Canada.
The move does not involve any client conflict or job losses.
News source: Advertising Age - Daily Deadline