LONDON/WASHINGTON: 'Real Beauty Sketches,' from Ogilvy Brasil São Paulo Dove, is the world's most successful campaign over the past two years, according to data from the Warc 100.
In the new Long-Term Rankings Report, Warc combined the results from the first two years of the Warc 100 database, covering 2014 and 2015. The Warc 100 is an annual list of the world's best campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions in the previous calendar year.
Over the two years of data covered by the Long-Term Rankings report, Warc tracked 4,018 individual award wins, ranking 2,320 agencies and 2,290 brands.
'Real Beauty Sketches' was the clear winner of the campaign rankings, scoring 138 points. The global campaign was the only one to achieve a top 10 ranking on each year the Warc 100 measured, finishing 9th in 2014 and 2nd in 2015.
AMV BBDO, which was the number two creative agency in 2014 and 2015, topped the long-term creative agency rankings, on 294 points. Lowe Lintas Mumbai in India and Colenso BBDO in New Zealand were ranked second and third.
Ogilvy & Mather New York, in fourth, was the top-ranked creative agency in the Americas.
BBDO Worldwide was the top agency network over 2014-15, beating out Ogilvy & Mather by almost 300 points, while WPP topped the holding company rankings.
Coca-Cola and Unilever both topped the Warc 100 brand and advertiser rankings in 2014 and 2015, and therefore finished in first place on their respective long-term rankings, too.
You can read full 2014 and 2015 results from the Warc 100 on Warc's microsite.
Data sourced from Warc