In tandem with the cycle of decline at present hitting the new media sector, online advertising network DoubleClick yesterday announced a three cent per share loss compared with the anticipated two cents.

The news enhances the gloom created last week when DoubleClick laid-off 150 staff, citing the need for ‘productivity’ as its reason [WAMN: 5-Dec-00].

The network also revealed that Q4 revenues will under-perform earlier projections by 8%-9%.

News source: Advertising Age - Interactive Daily