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DoubleClick Doubleclicks on Grey Worldwide

News, 15 February 2001

Multinational online ad specialist DoubleClick has tapped the New York office of Grey Worldwide to handle its global creative account, estimated value $20 million to $25m.

DoubleClick will continue to handle media as an inhouse function, although Grey siblings MediaCom and Beyond Interactive will respectively manage integrated planning and online work.

News source: Advertising Age - Daily Deadline