A UNIQUE SURVEY on the burgeoning use of doordrops, jointly published by the DMA and MMS Market Movements, has identified the sectors making most use of the medium. The study also compares usage of the medium with that of direct mail, noting a significant difference in user profiles.

Commenting on the findings, MMS managing director Charles Fulton said: 'The results of this survey give the industry much needed facts and figures to support its position as an important advertising medium, and MMS intends to re-peat the survey on a regular basis.'