The Michigan-based Doner agency has won the $25 million advertising account of health and weight loss specialist Jenny Craig Inc.
Doner triumphed in a four-way shootout with incumbent Suissa Miller and Campbell Ewald (both of Los Angeles), and Siltanen Keehn of El Segundo.
Barbara Barry, v-p marketing of Los Angeles-headquartered Jenny Craig said that Doner had won the day because of the “strategic understanding they bring to the business”. Debut ads will launch on December 26.
News source: Advertising Age - Daily Deadline