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Doner Gains Weight With Jenny Craig

News, 08 November 2000


The Michigan-based Doner agency has won the $25 million advertising account of health and weight loss specialist Jenny Craig Inc.

Doner triumphed in a four-way shootout with incumbent Suissa Miller and Campbell Ewald (both of Los Angeles), and Siltanen Keehn of El Segundo.

Barbara Barry, v-p marketing of Los Angeles-headquartered Jenny Craig said that Doner had won the day because of the “strategic understanding they bring to the business”. Debut ads will launch on December 26.

News source: Advertising Age - Daily Deadline