The American Medical Association is calling for more dramatic health warnings on the nation’s cigarette packets.

The largest doctors organisation in the US voted to seek improved warnings at its annual meeting this week. Members were told that tobacco, along with alcohol, remains one of the country’s biggest killers.

The AMA wants to see new picture warnings, using either representative images (as in Thailand, where a drooping cigarette is used to underline smoking’s effect on male sexual performance), or pictures of smokers’ internal organs (as have been introduced in Canada).

“Stronger health warnings,” explained AMA trustee Dr Ronald Davis, “are much more effective in grabbing the attention of the user.”

Data sourced from: The Wall Street Journal Online; additional content by WARC staff