In one of the first big deals of this year’s US upfront TV ad market, home improvement retailer Home Depot has agreed a three-year marketing alliance with Walt Disney Company.
Under the agreement, put together by Disney’s ABC Unlimited marketing unit, Home Depot will pay a reported $100 million (£69m; €109m) for ad time on Mickey Mouse's media properties such as ABC and ESPN.
In addition, the two firms will cooperate on a new show, The Disney Paint Program, devoted to decorating and featuring Disney-branded paint for kids. The show is slated for launch in January.
Data sourced from: AdWeek.com; additional content by WARC staff