Fort Lauderdale-headquartered satellite broadcaster DirecTV Latin America has secured the South American TV and radio broadcast rights for the 2002 Soccer World Cup in Asia – and again in Germany in 2006.

The deal with FIFA (Federation Internationale de Football Association) covers Argentina, Chile, Colombia, Mexico, Uruguay and Venezuela but excludes South America’s largest economy, Brazil

The 1998 World Cup finals in France attracted nearly 110 million Latin American viewers. That figure is way ahead of this year’s Olympic Games according to DirecTV, which will broadcast live all sixty-four of the 2002 matches.

Crows Gustavo Cisneros, chairman and chief executive of Cisneros Group, the co-owner of DirecTV Latin America: "Beginning today we're going to be thinking football, football, football -- morning, day and night,"

News source: Wall Street Journal