Digital television will reach over half of British households by the year-end 2002, according to a survey published today by Gallup.

The report, conducted for digital equipment producer Pace Micro Technology, found that around 28% of the UK population currently enjoy digital TV services. An extra 13% of interviewees plan to make the switch from analogue in the next twelve months, with the total rising to just over 50% by the end of next year. Moreover, these figures are common across all regions and socio-economic categories.

Significantly, the number of people saying they would only switch to digital services when the analogue signal is cut off has fallen since 2000 – 34% of respondents said they would stick with analogue to the last minute, compared to 53% in the same survey last year.

Commented Pace marketing director Andrew Wallace: “Considering that digital services have only been around for less than three years, we are seeing the fastest take-up for a consumer technology.”

News source: The Times (London)