More UK homes will be tuned to digital television than the internet by the year end, a new report predicts.
The Independent Television Commission’s quarterly study on multichannel television shows that dTV is now a feature of around 40% of British households.
Such penetration is even higher than the 34% reported by Screen Digest earlier this week [WAMN: 19-Mar-03].
Driving the growth of dTV, says the ITC, are Freeview, the BBC’s recently launched digital terrestrial platform, and the continuing growth of market leader BSkyB.
Freeview added 300,000 new digital terrestrial homes in the last quarter of 2002, bringing the total to 1.3 million. It has continued to grow rapidly since. Satellite operator BSkyB gained an extra 227,000 customers in Q4.
So rapid is the sector’s expansion that the ITC predicts a majority of British homes will be equipped to access multichannel services by the end of 2003.
Data sourced from: mad.co.uk; additional content by WARC staff