Although Rolling Stone magazine's first Chinese edition was a hit with readers, selling out just days after it appeared on local newsstands in early April, the rebellious title broke too many political and cultural sacred cows, leading many to believe the debut issue could also be its last.

The issue one cover design trod heavily on the comrades' cultural corns, its English title on the masthead being far larger than the Chinese name - an abysmal gaffe in a Communist country still coming to terms with the influence of foreigners in its domestic affairs, particularly media.

However, Peter Brack, ceo of One Media Group, the Hong Kong-based media company publishing Rolling Stone in mainland China, confirmed that the magazine's second issue was published in May with 146 pages and "the third issue is out in early June. The English lettering [on the cover] has been removed, but other than that the content is unchanged."