Richard Desmond has appointed Nick Ferrari, a presenter on London radio station LBC, to be editor of his new evening freesheet.
The Evening Mail will go head-to-head in Britain’s capital with the paid-for Evening Standard (owned by Associated Newspapers, the arch-rival of Desmond’s Express Newspapers).
The new paper will be the first competition the Standard has faced since Robert Maxwell’s ill-fated London Daily News launched 15 years ago.
Ferrari – who will retain his radio spot – wasted no time adopting the role of a British tabloid editor, vowing to attack the “muesli-eating, free-trade coffee, stripped-floored” outlook of the Standard.
“What we will have,” he continued, “is a proper newspaper war, the like of which happens every day in places like New York.”
However, Desmond’s freesheet will be taking on a resurgent Standard. New circulation figures show the latter title posted its biggest January total for five years, rising 3.7% year-on-year to 424,176.
Data sourced from: MediaGuardian.co.uk; additional content by WARC staff