Hardware manufacturer Dell Computers has put its $150 million corporate media account up for review after splitting with incumbent BBDO, New York.
BBDO until now handled the media and creative business for the company’s corporate arm. Although the creative account is still at the agency, its future is uncertain – insiders say that these duties will also be examined in the media review.
One shop already thought to be in the running is Lowe Lintas & Partners, creative and media incumbent for Dell’s retail arm. Also touted as possible contenders are Zenith Media (which formerly handled Hewlett-Packard) and Carat USA – the only two major global media networks without a computer client.
News Source: CampaignLive (UK)