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Decision in Global Boeing Review “On Hold”

News, 09 October 2001


The final decision in the review for the $70–$80 million global Boeing account has been delayed in light of recent world events.

Recommendations by the aerospace giant’s selection committee, plus creative presentations from the finalists, had been due on October 8. However, “The decision is on hold until we can reschedule,” revealed Bob Wolf from the review’s consultant Bob Wolf Partners/TPG.

Agencies still in the running, all Chicago-based to match Boeing’s new headquarters in the city, include Foote Cone & Belding Worldwide, BBDO Worldwide and J Walter Thompson. FCB’s office in Seattle, former location of the client’s HQ, was the incumbent.

News source: AdAge.com