SINGAPORE: The deadline for the Warc Prize for Asian Strategy has been extended to July 5.
Now in its sixth year, the free-to-enter Prize is Asia's leading showcase for smart strategic thinking in marketing, with a $10,000 prize fund for winning papers. Further details, including entry kit and entry form, can be found on the Prize website.
The best overall paper, as decided by a judging panel of senior client-side marketers and agency-side strategy experts chaired by Sanjeeb Chaudhuri, Global Head of Brand and Chief Marketing Officer, Standard Chartered Bank, will win the $5,000 Grand Prix, while there are also five $1,000 Special Awards for excellence in specific areas.
These include the Market Pioneer Award for creating a new category or market, the Channel Thinking Award for achieving brand objectives using an innovative channel strategy, the Local Hero Award for a challenger Asian brand taking on larger competitors, the Asia First Award for an insight or innovation that the rest of the world can learn from, and the Research Excellence Award for the best use of research in the development of strategic ideas.
The winners will be announced in September and all award-winning cases will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region which will be published after the competition has ended.
The Asia Strategy Report 2016, based on an analysis of entries to the 2015 competition, noted a particular trend for insights based on the cultural tensions that emerge from rapid economic change.
Last year's Grand Prix was won by a campaign for Idea Cellular, the Indian mobile network operator. The No Ullu Banoing campaign used humour to demonstrate how the mobile internet can empower users and helped to boost the rate of growth of data subscribers to Idea to nearly twice that of the company's biggest competitor.
Data sourced from Warc