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Deadline extended for Warc Asia Prize

News, 02 July 2015

SINGAPORE: The deadline for the Warc Prize for Asian Strategy has been extended to 30 July.

Now in its fifth year, the free-to-enter Prize is Asia's leading showcase for smart strategic thinking in marketing, with a $10,000 prize fund for winning papers. Further details, including entry kit and entry form, can be found on the Prize website, www.warc.com/asiaprize.

BV Pradeep, Unilever's global vice president of consumer & market insight and chair of the judging panel, has highlighted the areas where he will be looking for new thinking, including changing consumer behaviour, brand experiences, mobile, ecommerce and research.

"There's opportunities for path-breaking work you could see today that will be the new rules of tomorrow," he said. "I'm looking forward to seeing people writing these rules today and saying 'I'm leaving a legacy behind for tomorrow's marketing'. I'm very excited to see that happening in Asia."

Warc will award Gold, Silver and Bronze awards to the best examples of strategic thinking in marketing in four categories: East Asia, South Asia, Southeast Asia and Multimarket for campaigns running in three or more markets.

The best overall paper will win the $5,000 Grand Prix. The 2014 Grand Prix winner – 'Kan Khajura Tesan', a mobile phone service developed by from Lowe Lintas in Mumbai and PHD India – went on to be named the world's best campaign in the annual Warc 100 rankings.

In addition, Warc will award five $1,000 Special Awards for excellence in specific areas which reflect industry feedback on key strategic challenges in Asia.

These include the Market Pioneer Award for creating a new category or market, the Channel Thinking Award for achieving brand objectives using an innovative channel strategy, the Local Hero Award for a challenger Asian brand taking on larger competitors, the Asia First Award for an insight or innovation that the rest of the world can learn from, and the Research Excellence Award for smart use of research.

The Prize will be judged by a group of senior client-side marketers and agency-side strategy experts. Details of the judging panel can also be found on the Prize website.

The deadline for entries is 30 July 2015, and the winner will be announced in November. All cases that win an award will be showcased in the Asia Strategy Report, a study of smart strategic thinking in the region published after the competition has ended.

Data sourced from Warc