“Draconian measures” were threatened yesterday by the Danish government’s department of health after the concerted refusal of local and international tobacco companies to voluntarily reveal confidential records relating to cigarette ingredients.

Insiders now expect the government to launch a retaliatory multi-tiered assault on the tobacco industry. It is believed this will include an outright ban on tobacco sponsorship and advertising – both direct and indirect – in newspapers, magazines and at the point of sale.

Indirect promotion of non-tobacco related products via apparel bearing the name and logo of cigarette brands also would be restricted, as would tobacco advertising in all foreign newspapers and magazines sold in Denmark. An across-the-board ban on advertising via satellite TV channels received by dish or cable in Denmark is also expected.

News source: Advertising Age - International Daily