LONDON: UK media regulator Ofcom has released latest figures on digital television take-up in the nation's homes. In the three months to the end of March 2007, there were nearly 870,000 net UK household conversions to digital TV, following one million additions in the fourth quarter of 2006.

Ofcom says household take-up of digital TV now stands at 80.5%, or 20.4m homes, up from 77.2% in the previous quarter.

The number of viewers with DTV via Freeview rose to 8.37m, up from 7.7m at the end of December. Its main rival, satellite giant BSkyB, has eight million UK subscribers.

Comments Ofcom ceo Ed Richards: "It's great news that we are continuing to see the market grow strongly as we approach the start of digital switchover."

The UK will begin the process of analogue close-down region-by-region in October this year. The change to digital-only TV will be complete by the end of 2012.

Data sourced from Ofcom; additional content by WARC staff