Integrated global marketing network Draft Worldwide has spawned an interactive division, Draft Digital. The initiative encompasses existing Draft units engaged in marketing technologies, web design and strategy.

Hypes Ian Woolley, Draft Digital’s UK sales director: “In order for customer centric e-business to be successful, it is critical to have good customer quality and prospect data. Draft Digital's solution offers customers the ability to capture the best-targeted and highest quality customer information, which is continually analysed and evaluated."

News Source: CampaignLive (UK)