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DPR NOW 'RECOGNISES' Roll's COMMERCIAL USE

News, 01 June 1999

THE HARD LINE adopted by Data Protection Registrar Elizabeth France towards commercial use of the Electoral Roll has softened considerably with her formal recognition of a need for commercial organisations to have access to voters' names and addresses, especially when assessing credit-worthiness. She also affirmed her support for an opt-out box on electoral registration forms, implying the reversal of her previous opposition to all commercial access to the data. Insists DMA chief executive Colin Lloyd: 'This clearly shows that our lobbying is paying off.'