THE HARD LINE adopted by Data Protection Registrar Elizabeth France towards commercial use of the Electoral Roll has softened considerably with her formal recognition of a need for commercial organisations to have access to voters' names and addresses, especially when assessing credit-worthiness. She also affirmed her support for an opt-out box on electoral registration forms, implying the reversal of her previous opposition to all commercial access to the data. Insists DMA chief executive Colin Lloyd: 'This clearly shows that our lobbying is paying off.'