SALES PROMOTION consultant John Donovan of Don Marketing has issued a writ against Shell UK alleging breach of his claimed intellectual ownership of the multi-partner ShellSmart loyalty card concept. Launched nationally in April, the card has a built-in microchip enabling users to accrue and redeem points not only from Shell forecourts but also with other major retail and service companies. Donovan has a history of litigation against Shell for alleged theft of intellectual property - specifically its 1994 Now Showing promo and a Nintendo promotion in 1993 - the latter case being settled out of court for a substantial but unstated sum. Donovan, who evolved Shell's legendary 'Make Money' promo back in 1984 [still the benchmark by which the success of forecourt promotions is measured], is publicising his present grievances on two pungent Websites [don-marketing.com and shell-shareholders.org]. He seeks 'multi-million pound damages' for alleged breach of confidence, breach of contract and, in a separate action, libel.
© Copyright 2019
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.