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DMB&B ACQUIRES MADRID SHOP

News, 09 June 2000


D'Arcy Masius Benton & Bowles has bought Madrid-based marketing services company Grupo K Communications for an unspecified sum.

The Spanish shop will be integrated into D'Arcy’s International Marketing & Promotions subsidiary and rebranded Grupo K-IMP.

Grupo K posted $10 million in revenue and $75 million in billings.

News source: Advertising Age - International Daily