FOLLOWING A MEETING of the thirty-member International Federation of Direct Marketing Associations in Strasbourg last month, the world's dm industry agreed to work together to create a template for voluntary global regulation. Top of the agenda will be marketing to children, e-commerce, privacy issues and the resolution of cross-border consumer complaints. Says Robert Wientzen, president and ceo of the DMA USA: 'The growth of direct marketing and interactive marketing is happening at a fast pace on all continents. The importance of co-ordinating self-regulation and other policies across borders is vital.'
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