Britain’s Direct Marketing Association has put its case to the government in its campaign against business-to-business telemarketing restrictions.

DMA officials are awaiting a response after meeting with Stephen Timms (Department of Trade & Industry minister for telecoms and ecommerce) for showdown talks last week.

The marketing body opposes government proposals to allow companies to register with the Telephone Preference Service. Part of the DTI’s draft regulations for implementing the European Union Privacy & Electronic Communications Directive, this scheme would allow businesses to opt out of receiving telemarketing calls in the same way as consumers.

The DMA has been lobbying against the idea for the last two months [WAMN: 16-Jun-03]. It believes the regulation would be devastating for business-to-business marketers – and small enterprises in particular – due to the financial and logistical burden of checking numbers against the TPS.

Speaking after the meeting with Timms, DMA managing director James Kelly commented: “The DMA has issued a powerful challenge to the DTI’s proposals which will have far-reaching consequences, not just for direct marketing, but for industry at large. As a result, the Minister has agreed to consider the DMA’s objections and we now await his conclusions.”

Data sourced from: Direct Marketing Association (UK); additional content by WARC staff