Strong advertising sales at the ABC Television network are credited for a forty-eight percent rise in third quarter earnings by the Walt Disney Company. In particular, soaring ad revenues are attributed to the hit gameshow Who Wants To Be A Millionaire?

Outstripping Wall Street expectations by a fair margin, Burbank-based Disney posted net profits (excluding internet subsidiary of $633 million, up 48% from $427m year-on-year. Revenue for the period rose to $5.96 billion from $5.49bn

The picture was less – er – Disneyfied if the performance of is included in the figures, depressing group net income to $440 million, or 21 cents a diluted share. is in process of being rebranded Walt Disney Internet Group.

News source: New York Times