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DIRECTV DEBUTS $150M AD CAMPAIGN

News, 24 October 2000


America’s largest digital satellite programming provider, California-based DirecTV, today breaks a new advertising and marketing drive worth an estimated $150 million.

The campaign – part of the broadcaster’s Feel the Joy series – also marks the formal debut of DirecTV’s new ad shop, Deutsch of Marina del Rey, California, appointed in August after an exhaustive review.

News source: Advertising Age - Daily Deadline