Engineering and technology titan Lockheed Martin yesterday announced it had put its (estimated) $15 million advertising account up for review. DDB Worldwide in New York, the incumbent since 1996, has resigned the business after rejecting an invitation to pitch.
Commented Lockheed’s VP-strategy and marketing communications Lee Whitney: “This seemed an appropriate time for us to explore alternatives,” while DDB blamed its departure from the account on “irreconcilable creative differences”.
Other agencies invited to take part in the review have not been revealed. A decision is expected early in Q2.
News source: New York Times