The high profile consolidation by DaimlerChrysler of its international creative account into BBDO Worldwide [WAMN: 6-Nov-00] does not extend to its media planning and buying business, it was revealed Friday.
This remains in the hands of dedicated incumbent DCMA, a London-headquartered joint venture between UK-based specialist CIA Medianetwork and FCB Worldwide - the latter, the loser of DaimlerChrysler’s main advertising business.
Says DaimlerChrysler passenger car division v-p marketing communications Justus Schneider: "Excellent local media expertise, buying power and global efficiency is what we expect from our media partner. DCMA is delivering excellent results on all accounts".
DCMA won DaimlerChrysler’s European media planning business early in 1999 and this February gained the global account worth an estimated $600 million. It now operates on behalf of marques such as Chrysler, Jeep, Dodge, Mercedes-Benz and Smart in ninety-eight countries worldwide.
News source: Advertising Age - International Daily