LONDON: The UK's Broadcasters' Audience Research Board is reportedly about to ditch its television audience measurement partner, AGB Nielsen, and award the £10 million ($20.3m; €13.9m) contract to rival TNS/Arbitron when the current deal ends in 2010.
BARB is expected to make its decision this week. It has been working with its putative new partner for nearly a year testing the controversial Portable People Meter, an electronic audience measurement system designed to replace current paper diaries.
TNS and its long-deceased forerunner Audits of Great Britain held the BARB contract for thirty years before it switched to AGB Nielsen in 2000.
Data sourced from MrWeb (UK): additional content by WARC staff