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Czech Advertising Expenditure to Soar 6.4% in 2005

News, 09 December 2005


According to the Prague office of Omnicom's global media planning and buying network OMD, aggregated local media advertising revenues in the Czech Republic this year will reach €708 million ($829.9m; £478.3m), up on 2004 by 6.4%.

By media share: €314.9m will be spent on TV; €238.8m on press; radio takes €69.2m; outdoor €51.9m; and the internet €31.1m.

In 2006, OMD predicts that overall ad expenditure will increase to €737m, up year-on-year by 4.1%.

However, OMD's estimates for the current year are optimistic alongside data released by Mindshare Czech Republic, which puts overall expenditure at €667m.

Czech TV and radio sales house ARBOmedia is even less bullish, forecasting just €612m.

Data sourced from mandmeurope.com; additional content by WARC staff