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Czech Adspend Gloom

News, 25 June 2007


PRAGUE: Net adspend in the Czech Republic could slip by 0.5% this year, according to agency ARBOmedia. Only television and online are expected to grow in 2007.

TV will likely account for the largest part of total adspend in the Czech Republic, with 48%, at around €303 million ($406.8m; £203.8m). Press and radio is predicted to attract €209m and €45m respectively, while online is expected to grow to €23.8m.

The lacklustre forecast has been blamed on an "uneventful" 2007, compared with last year's parliamentary elections, the World Cup soccer tournament and the Winter Olympics.

Data sourced from mandmeurope.com; additional content by WARC staff